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«Не просто смена имиджа, а переосмысление ценностей».

В 2024 году многие компании обновили свои логотипы.
У кого-то получилось смело и своевременно, а кто-то так и не нашёл баланс между наследием и современностью.

Обычно эксперты Школы дизайна НИУ ВШЭ дают оценку этим изменениям, но этот раз особый — подводим итоги и выбираем лучшие и худшие редизайны за весь год. Мнения разделились!



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«Не просто смена имиджа, а переосмысление ценностей».

В 2024 году многие компании обновили свои логотипы.
У кого-то получилось смело и своевременно, а кто-то так и не нашёл баланс между наследием и современностью.

Обычно эксперты Школы дизайна НИУ ВШЭ дают оценку этим изменениям, но этот раз особый — подводим итоги и выбираем лучшие и худшие редизайны за весь год. Мнения разделились!

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Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK. Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments. On Feb. 27, however, he admitted from his Russian-language account that "Telegram channels are increasingly becoming a source of unverified information related to Ukrainian events." DFR Lab sent the image through Microsoft Azure's Face Verification program and found that it was "highly unlikely" that the person in the second photo was the same as the first woman. The fact-checker Logically AI also found the claim to be false. The woman, Olena Kurilo, was also captured in a video after the airstrike and shown to have the injuries. In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government.
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