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Роль медиааналитики в информационном кризисе

В рамках рубрики #МненияЭкспертов попросили пиарщиков из разных отраслей поделиться опытом, как им помогает аналитика в антикризисных коммуникациях.

Сегодня наши эксперты:
📔 Ника Комарова (PR machine)
📔 Сергей Скрипников (Нарративный шум)
📔 Мария Моисеенко (Просто Мария)
📔 Иван Афанасьев (Афанасьев и Связи с ответственностью)
📔 Иван Степанов (Первый аналитический)
📔 Ольга Очеретина (PRиличное)
📔 Наталья Альгешкина (Будни пиарщика)
📔 Ярослав Федосеев (Хуже Федосеева)
📔 Анастасия Журавлёва (ОтЪехавшая)

Подробности смотрите в карточках 😮

🐩🐩
Первый аналитический. 👊🤛
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Роль медиааналитики в информационном кризисе

В рамках рубрики #МненияЭкспертов попросили пиарщиков из разных отраслей поделиться опытом, как им помогает аналитика в антикризисных коммуникациях.

Сегодня наши эксперты:
📔 Ника Комарова (PR machine)
📔 Сергей Скрипников (Нарративный шум)
📔 Мария Моисеенко (Просто Мария)
📔 Иван Афанасьев (Афанасьев и Связи с ответственностью)
📔 Иван Степанов (Первый аналитический)
📔 Ольга Очеретина (PRиличное)
📔 Наталья Альгешкина (Будни пиарщика)
📔 Ярослав Федосеев (Хуже Федосеева)
📔 Анастасия Журавлёва (ОтЪехавшая)

Подробности смотрите в карточках 😮

🐩🐩
Первый аналитический. 👊🤛

BY Будни пиарщика | Канал о региональной рекламе












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The channel appears to be part of the broader information war that has developed following Russia's invasion of Ukraine. The Kremlin has paid Russian TikTok influencers to push propaganda, according to a Vice News investigation, while ProPublica found that fake Russian fact check videos had been viewed over a million times on Telegram. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. The regulator said it has been undertaking several campaigns to educate the investors to be vigilant while taking investment decisions based on stock tips. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders.
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