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Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет

В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?

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😀Пожалуй, лучший телеграм-канал о маркетинге
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Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет

В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?

Подробнее — в материале Sostav

😀Пожалуй, лучший телеграм-канал о маркетинге

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