«Альфа-Капитал»: как укрепить бренд за счет маскота и собрать 200 млн просмотров
Креативная команда создала бычка Гаврюшу, который расширил способы соприкосновения с аудиторией и добавил новые смыслы позиционированию бренда.
Почему в инвесткомпании решились на создание виртуального персонажа и какие проекты появились на свет благодаря Гаврюше — Sostav рассказали представители «Альфа-Капитала».
«Альфа-Капитал»: как укрепить бренд за счет маскота и собрать 200 млн просмотров
Креативная команда создала бычка Гаврюшу, который расширил способы соприкосновения с аудиторией и добавил новые смыслы позиционированию бренда.
Почему в инвесткомпании решились на создание виртуального персонажа и какие проекты появились на свет благодаря Гаврюше — Sostav рассказали представители «Альфа-Капитала».
You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp. But the Ukraine Crisis Media Center's Tsekhanovska points out that communications are often down in zones most affected by the war, making this sort of cross-referencing a luxury many cannot afford. The next bit isn’t clear, but Durov reportedly claimed that his resignation, dated March 21st, was an April Fools’ prank. TechCrunch implies that it was a matter of principle, but it’s hard to be clear on the wheres, whos and whys. Similarly, on April 17th, the Moscow Times quoted Durov as saying that he quit the company after being pressured to reveal account details about Ukrainians protesting the then-president Viktor Yanukovych. And indeed, volatility has been a hallmark of the market environment so far in 2022, with the S&P 500 still down more than 10% for the year-to-date after first sliding into a correction last month. The CBOE Volatility Index, or VIX, has held at a lofty level of more than 30. "Russians are really disconnected from the reality of what happening to their country," Andrey said. "So Telegram has become essential for understanding what's going on to the Russian-speaking world."
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