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Нейромаркетинг меняет восприятие брендов. В этот раз Ситидрайв научился читать мысли каршероводов! 📨

Как можно понять мотивацию водителей каршеринга и превратить психологию в реальные продажи?

#бэкграундкейса «Нейромаркетинг: как Ситидрайв научился читать мысли каршероводов?» от СберМаркетинг.

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Нейромаркетинг меняет восприятие брендов. В этот раз Ситидрайв научился читать мысли каршероводов! 📨

Как можно понять мотивацию водителей каршеринга и превратить психологию в реальные продажи?

#бэкграундкейса «Нейромаркетинг: как Ситидрайв научился читать мысли каршероводов?» от СберМаркетинг.

Читайте карточки!

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Messages are not fully encrypted by default. That means the company could, in theory, access the content of the messages, or be forced to hand over the data at the request of a government. A Russian Telegram channel with over 700,000 followers is spreading disinformation about Russia's invasion of Ukraine under the guise of providing "objective information" and fact-checking fake news. Its influence extends beyond the platform, with major Russian publications, government officials, and journalists citing the page's posts. Additionally, investors are often instructed to deposit monies into personal bank accounts of individuals who claim to represent a legitimate entity, and/or into an unrelated corporate account. To lend credence and to lure unsuspecting victims, perpetrators usually claim that their entity and/or the investment schemes are approved by financial authorities. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. Perpetrators of these scams will create a public group on Telegram to promote these investment packages that are usually accompanied by fake testimonies and sometimes advertised as being Shariah-compliant. Interested investors will be asked to directly message the representatives to begin investing in the various investment packages offered.
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