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Что первее: клиповое мышление или короткие видео? 🎬

С появлением платформ с короткими вертикальными роликами мир цифрового маркетинга претерпел значительные изменения.

Короткие форматы видео, зачастую не превышающие 60 секунд, стали важным инструментом для брендов, стремящихся привлечь внимание аудитории (самые экспертные эксперты рекомендуют не превышать 15-20 сек.). Они изменили подход к креативности в рекламных кампаниях, требуя от маркетологов новых идей и методов.

Делитесь в комментариях, какие бренды радуют вас крутыми короткими роликами?



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Что первее: клиповое мышление или короткие видео? 🎬

С появлением платформ с короткими вертикальными роликами мир цифрового маркетинга претерпел значительные изменения.

Короткие форматы видео, зачастую не превышающие 60 секунд, стали важным инструментом для брендов, стремящихся привлечь внимание аудитории (самые экспертные эксперты рекомендуют не превышать 15-20 сек.). Они изменили подход к креативности в рекламных кампаниях, требуя от маркетологов новых идей и методов.

Делитесь в комментариях, какие бренды радуют вас крутыми короткими роликами?

BY Silver Mercury








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Sebi said data, emails and other documents are being retrieved from the seized devices and detailed investigation is in progress. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. "He has to start being more proactive and to find a real solution to this situation, not stay in standby without interfering. It's a very irresponsible position from the owner of Telegram," she said. That hurt tech stocks. For the past few weeks, the 10-year yield has traded between 1.72% and 2%, as traders moved into the bond for safety when Russia headlines were ugly—and out of it when headlines improved. Now, the yield is touching its pandemic-era high. If the yield breaks above that level, that could signal that it’s on a sustainable path higher. Higher long-dated bond yields make future profits less valuable—and many tech companies are valued on the basis of profits forecast for many years in the future.
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