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Кросс-медиа проекты: что собой представляют и в чём их ценность для бренда в 2024 году?

Обсудили эту тему на примере стратегии 360° с Михаилом Постевым, руководителем цифровых продаж телеканалов «Пятница!», «Суббота!», 2х2, ТВ-3, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).



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Кросс-медиа проекты: что собой представляют и в чём их ценность для бренда в 2024 году?

Обсудили эту тему на примере стратегии 360° с Михаилом Постевым, руководителем цифровых продаж телеканалов «Пятница!», «Суббота!», 2х2, ТВ-3, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).

BY НРФ | Неделя рекламы в Москве












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The War on Fakes channel has repeatedly attempted to push conspiracies that footage from Ukraine is somehow being falsified. One post on the channel from February 24 claimed without evidence that a widely viewed photo of a Ukrainian woman injured in an airstrike in the city of Chuhuiv was doctored and that the woman was seen in a different photo days later without injuries. The post, which has over 600,000 views, also baselessly claimed that the woman's blood was actually makeup or grape juice. "There are several million Russians who can lift their head up from propaganda and try to look for other sources, and I'd say that most look for it on Telegram," he said. In this regard, Sebi collaborated with the Telecom Regulatory Authority of India (TRAI) to reduce the vulnerability of the securities market to manipulation through misuse of mass communication medium like bulk SMS. Additionally, investors are often instructed to deposit monies into personal bank accounts of individuals who claim to represent a legitimate entity, and/or into an unrelated corporate account. To lend credence and to lure unsuspecting victims, perpetrators usually claim that their entity and/or the investment schemes are approved by financial authorities. In addition, Telegram now supports the use of third-party streaming tools like OBS Studio and XSplit to broadcast live video, allowing users to add overlays and multi-screen layouts for a more professional look.
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Telegram НРФ | Неделя рекламы в Москве
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