Адвент-календари придумали пару сотен лет назад как религиозный символ, чтобы считать дни до Рождества. А теперь мы используем этот инструмент в маркетинге и продаем с помощью него товары. Такой вот джингл твист 🤪
Узнали про это от нашей Даши Бондаревой, Head of Digital Distribution. Читайте статью с ее комментариями в Forbes.
Адвент-календари придумали пару сотен лет назад как религиозный символ, чтобы считать дни до Рождества. А теперь мы используем этот инструмент в маркетинге и продаем с помощью него товары. Такой вот джингл твист 🤪
Узнали про это от нашей Даши Бондаревой, Head of Digital Distribution. Читайте статью с ее комментариями в Forbes.
Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.” Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. "The result is on this photo: fiery 'greetings' to the invaders," the Security Service of Ukraine wrote alongside a photo showing several military vehicles among plumes of black smoke. The Securities and Exchange Board of India (Sebi) had carried out a similar exercise in 2017 in a matter related to circulation of messages through WhatsApp. Andrey, a Russian entrepreneur living in Brazil who, fearing retaliation, asked that NPR not use his last name, said Telegram has become one of the few places Russians can access independent news about the war.
from vn
