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Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет

В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?

Подробнее — в материале Sostav

😀Пожалуй, лучший телеграм-канал о маркетинге
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Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет

В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?

Подробнее — в материале Sostav

😀Пожалуй, лучший телеграм-канал о маркетинге

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Multiple pro-Kremlin media figures circulated the post's false claims, including prominent Russian journalist Vladimir Soloviev and the state-controlled Russian outlet RT, according to the DFR Lab's report. Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences. The Russian invasion of Ukraine has been a driving force in markets for the past few weeks. In this regard, Sebi collaborated with the Telecom Regulatory Authority of India (TRAI) to reduce the vulnerability of the securities market to manipulation through misuse of mass communication medium like bulk SMS. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations.
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