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No pressure. О маркетинге.
Как Perrier перепридумали себя. Красивый дорогой кейс. Рассказ по следам выступления глобального директора Elisa Gregory на конференции DMEXCO, на которой я была недавно в Кельне. Шаг 1. Осознать своё нынешнее положение и позицию на рынке, провести исследование…
Для зумеров у Perrier стратегия с «Эмили в Париже» и полезных вод с моктейлями, (вот здесь писала подробно), а для основной аудитории вот такая компания “As seen on Terrasse”.
Вери френч, Très chic! 🇫🇷💓

Обожаю эти малюсенькие парижские столики, классно они настроение передали.

#симпатичное #одобряем
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Для зумеров у Perrier стратегия с «Эмили в Париже» и полезных вод с моктейлями, (вот здесь писала подробно), а для основной аудитории вот такая компания “As seen on Terrasse”.
Вери френч, Très chic! 🇫🇷💓

Обожаю эти малюсенькие парижские столики, классно они настроение передали.

#симпатичное #одобряем

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"The result is on this photo: fiery 'greetings' to the invaders," the Security Service of Ukraine wrote alongside a photo showing several military vehicles among plumes of black smoke. In this regard, Sebi collaborated with the Telecom Regulatory Authority of India (TRAI) to reduce the vulnerability of the securities market to manipulation through misuse of mass communication medium like bulk SMS. Russian President Vladimir Putin launched Russia's invasion of Ukraine in the early-morning hours of February 24, targeting several key cities with military strikes. At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments.
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