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Собрал самые полезные свои посты о теории и практике PR, написанные с момента старта канала в 2021 году. 14 материалов с выжимкой из всего моего опыта в коммуникациях:

Про оценку эффективности PR
Про антикризисное реагирование
Про разработку PR-стратегии
Идеальное определение пиара
Как «оригинальные» написания брендов создают всем проблемы (+ вторая часть)
Когда нужны и не нужны PR-агентства
Про типичный состав жюри на разных премиях
Как получить работу мечты в PR
Нюансы коллабораций в пиаре
Вредные советы PR-директору по коммуникации с сотрудниками
Пять советов, как выиграть PR-премию
Как пиарщику самому стать спикером для СМИ
Почему пиарщикам не стоит приукрашивать свою должность

Бонус: история появления языкового уродца «пяр»

BY ЯР о PR


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As such, the SC would like to remind investors to always exercise caution when evaluating investment opportunities, especially those promising unrealistically high returns with little or no risk. Investors should also never deposit money into someone’s personal bank account if instructed. Apparently upbeat developments in Russia's discussions with Ukraine helped at least temporarily send investors back into risk assets. Russian President Vladimir Putin said during a meeting with his Belarusian counterpart Alexander Lukashenko that there were "certain positive developments" occurring in the talks with Ukraine, according to a transcript of their meeting. Putin added that discussions were happening "almost on a daily basis." Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today." Since January 2022, the SC has received a total of 47 complaints and enquiries on illegal investment schemes promoted through Telegram. These fraudulent schemes offer non-existent investment opportunities, promising very attractive and risk-free returns within a short span of time. They commonly offer unrealistic returns of as high as 1,000% within 24 hours or even within a few hours. Soloviev also promoted the channel in a post he shared on his own Telegram, which has 580,000 followers. The post recommended his viewers subscribe to "War on Fakes" in a time of fake news.
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