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#Артем Обречен на успех.

Имею ввиду один рекламный ход, который Nike сделали для двух разных коллабов с кроссовками: Air Jordan с модным брендом Solebox и Air Max с рэпером Lil Yachty.

В обоих случаях ярко забрендировали бетономешалку. А коммуникацию и дизайн закрепили на отсылках к цементу.

Кажется, беспроигрышный вариант даже на этапе идеи.



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#Артем Обречен на успех.

Имею ввиду один рекламный ход, который Nike сделали для двух разных коллабов с кроссовками: Air Jordan с модным брендом Solebox и Air Max с рэпером Lil Yachty.

В обоих случаях ярко забрендировали бетономешалку. А коммуникацию и дизайн закрепили на отсылках к цементу.

Кажется, беспроигрышный вариант даже на этапе идеи.

BY Русский маркетинг







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