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Оценочный треугольник Соловьева: новый взгляд на анализ продукта

Эта концепция позволяет всесторонне оценивать продукты, опираясь на три ключевые составляющие:

🔺 Дегустационная оценка — оценка потребительских свойств.
🔺 Цена — ценовое позиционирование.
🔺 Дизайн — потребительское восприятие продукта.

Благодаря такому анализу можно комплексно оценить продукты, выявляя их сильные и слабые стороны, а также определить точки роста для брендов. Мы уже протестировали этот подход на ликёрах, и результаты показали его эффективность.

Что думаете? Давайте обсудим!



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Оценочный треугольник Соловьева: новый взгляд на анализ продукта

Эта концепция позволяет всесторонне оценивать продукты, опираясь на три ключевые составляющие:

🔺 Дегустационная оценка — оценка потребительских свойств.
🔺 Цена — ценовое позиционирование.
🔺 Дизайн — потребительское восприятие продукта.

Благодаря такому анализу можно комплексно оценить продукты, выявляя их сильные и слабые стороны, а также определить точки роста для брендов. Мы уже протестировали этот подход на ликёрах, и результаты показали его эффективность.

Что думаете? Давайте обсудим!

BY Алексей Соловьев









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At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. Russians and Ukrainians are both prolific users of Telegram. They rely on the app for channels that act as newsfeeds, group chats (both public and private), and one-to-one communication. Since the Russian invasion of Ukraine, Telegram has remained an important lifeline for both Russians and Ukrainians, as a way of staying aware of the latest news and keeping in touch with loved ones. But Kliuchnikov, the Ukranian now in France, said he will use Signal or WhatsApp for sensitive conversations, but questions around privacy on Telegram do not give him pause when it comes to sharing information about the war. "There are a lot of things that Telegram could have been doing this whole time. And they know exactly what they are and they've chosen not to do them. That's why I don't trust them," she said. "The inflation fire was already hot and now with war-driven inflation added to the mix, it will grow even hotter, setting off a scramble by the world’s central banks to pull back their stimulus earlier than expected," Chris Rupkey, chief economist at FWDBONDS, wrote in an email. "A spike in inflation rates has preceded economic recessions historically and this time prices have soared to levels that once again pose a threat to growth."
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