В сети после неудачного ребрендинга показали якобы резюме директора по маркетингу Jaguar. Результат убил:
• Bud Light (грустную историю об их провале мы уже с вами знаем). • NBCUniversal. Там он провел ребрендинг SciFi Channel —> SyFy (что на сленге означает сифилис). После ребрендинга канал потерял аудиторию и уронил показатели. • Microsoft. Помог запустить Clippy, которого признали самой раздражающей функцией (скрепка). • Coca-Cola. В это время компания запустила кампанию New Coke с новым составом. Кола потеряла кучу денег и вернула старую формулу через 77 дней.
В сети после неудачного ребрендинга показали якобы резюме директора по маркетингу Jaguar. Результат убил:
• Bud Light (грустную историю об их провале мы уже с вами знаем). • NBCUniversal. Там он провел ребрендинг SciFi Channel —> SyFy (что на сленге означает сифилис). После ребрендинга канал потерял аудиторию и уронил показатели. • Microsoft. Помог запустить Clippy, которого признали самой раздражающей функцией (скрепка). • Coca-Cola. В это время компания запустила кампанию New Coke с новым составом. Кола потеряла кучу денег и вернула старую формулу через 77 дней.
Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences. Since January 2022, the SC has received a total of 47 complaints and enquiries on illegal investment schemes promoted through Telegram. These fraudulent schemes offer non-existent investment opportunities, promising very attractive and risk-free returns within a short span of time. They commonly offer unrealistic returns of as high as 1,000% within 24 hours or even within a few hours. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm.
from us
