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Как Брянский УФАС учит не хранить рекламную документацию.

Вы верно, знаете, что ст. 12 Закона о рекламе обязывает хранить рекламные договоры и креативы в течение года. А если не храните, то штраф вам. Т.е. если, например, вы разместили рекламу без договора, то вам за отсутствие оного санкции.

Но вот сотрудники Брянского УФАС Новикова и Данилова, следуя креативным веяниям рекламной отрасли, придумали, что если не составить рекламный договор, то и хранить его не нужно.

Эту логику продолжить совершенно несложно: если не заключили договор, то и маркировать не нужно.

В общем, идеальная иллюстрация новогодних строк:
Если у вас нету тёти,
Вам тёти не потерять,



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Как Брянский УФАС учит не хранить рекламную документацию.

Вы верно, знаете, что ст. 12 Закона о рекламе обязывает хранить рекламные договоры и креативы в течение года. А если не храните, то штраф вам. Т.е. если, например, вы разместили рекламу без договора, то вам за отсутствие оного санкции.

Но вот сотрудники Брянского УФАС Новикова и Данилова, следуя креативным веяниям рекламной отрасли, придумали, что если не составить рекламный договор, то и хранить его не нужно.

Эту логику продолжить совершенно несложно: если не заключили договор, то и маркировать не нужно.

В общем, идеальная иллюстрация новогодних строк:
Если у вас нету тёти,
Вам тёти не потерять,

BY Mediator





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