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Дайджест постов с конференций.

Самое актуальное и полезное про тренды в маркетинге, Tech и интересные кейсы. Не зря же я за спикерами записывала и потом посты писала.
Мало ли вы пропустили 😉

🔺Интересные цифры с DMEXCO от Google, Spotify и TikTok

🔺Главные мысли с DMEXCO одной из крупнейших маркетинговых конференций в Европе

🔺Эталонное выступление Pinterest. Разбираю на молекулы.

🔺Как Perrier перепридумали себя. Красивый кейс.

🔺Залили рынок деньгами. Красивый кейс от онлайн магазина мебели Westwing.

🔺Berlin Brand Festival. Инновационные проекты японского агентства Dentsu

🔺Брендинг для Парижской Олимпиады. Выступление агентства Dragon Rouge.

🔺Как продать ничего за деньги? История об очень креативном человеке.

#полезность

BY No pressure. О маркетинге.




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Telegram | DID YOU KNOW?

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For Oleksandra Tsekhanovska, head of the Hybrid Warfare Analytical Group at the Kyiv-based Ukraine Crisis Media Center, the effects are both near- and far-reaching. Asked about its stance on disinformation, Telegram spokesperson Remi Vaughn told AFP: "As noted by our CEO, the sheer volume of information being shared on channels makes it extremely difficult to verify, so it's important that users double-check what they read." As the war in Ukraine rages, the messaging app Telegram has emerged as the go-to place for unfiltered live war updates for both Ukrainian refugees and increasingly isolated Russians alike. Stocks closed in the red Friday as investors weighed upbeat remarks from Russian President Vladimir Putin about diplomatic discussions with Ukraine against a weaker-than-expected print on U.S. consumer sentiment. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores.
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