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Дайджест постов с конференций.

Самое актуальное и полезное про тренды в маркетинге, Tech и интересные кейсы. Не зря же я за спикерами записывала и потом посты писала.
Мало ли вы пропустили 😉

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🔺Эталонное выступление Pinterest. Разбираю на молекулы.

🔺Как Perrier перепридумали себя. Красивый кейс.

🔺Залили рынок деньгами. Красивый кейс от онлайн магазина мебели Westwing.

🔺Berlin Brand Festival. Инновационные проекты японского агентства Dentsu

🔺Брендинг для Парижской Олимпиады. Выступление агентства Dragon Rouge.

🔺Как продать ничего за деньги? История об очень креативном человеке.

#полезность

BY No pressure. О маркетинге.




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Telegram | DID YOU KNOW?

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In December 2021, Sebi officials had conducted a search and seizure operation at the premises of certain persons carrying out similar manipulative activities through Telegram channels. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. "Someone posing as a Ukrainian citizen just joins the chat and starts spreading misinformation, or gathers data, like the location of shelters," Tsekhanovska said, noting how false messages have urged Ukrainians to turn off their phones at a specific time of night, citing cybersafety. Telegram users are able to send files of any type up to 2GB each and access them from any device, with no limit on cloud storage, which has made downloading files more popular on the platform. Messages are not fully encrypted by default. That means the company could, in theory, access the content of the messages, or be forced to hand over the data at the request of a government.
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