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Рождественские кампании

Меня тут весь месяц атакуют праздничной рекламой, а я самое симпатичное скриншотю, чтобы здесь поделиться. Получается почти что онлайн ресерч и набор референсов. 🎄

#симпатичное



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Рождественские кампании

Меня тут весь месяц атакуют праздничной рекламой, а я самое симпатичное скриншотю, чтобы здесь поделиться. Получается почти что онлайн ресерч и набор референсов. 🎄

#симпатичное

BY No pressure. О маркетинге.








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Telegram | DID YOU KNOW?

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Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK. Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences. In the past, it was noticed that through bulk SMSes, investors were induced to invest in or purchase the stocks of certain listed companies. Meanwhile, a completely redesigned attachment menu appears when sending multiple photos or vides. Users can tap "X selected" (X being the number of items) at the top of the panel to preview how the album will look in the chat when it's sent, as well as rearrange or remove selected media. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm.
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