Карта потребителя наглядно отвечает на следующие вопросы:
▪️В каком регионе работать? ▪️Кто главный конкурент?
Эта схема помогает маркетологу самому посмотреть на рынок и облегчает презентацию стратегии руководству или собственникам.
5 шагов по созданию карты потребителей:
1. Анализируем потребителей. Кто ваши главные клиенты? Какая отрасль?
2. Анализируем показатели развития отраслей промышленности по регионам. - данные Росстат, МинЭкономРазвития РФ - программы МинПромТорга РФ - крупные инвестпроекты - тендеры
3. Анализируем конкурентов по регионам.
4. Соотносим пункты 2 и 3.
5. Выбираем целевую нишу: отрасль, регион. Понимаем, с кем и как мы будем конкурировать.
Карта потребителя наглядно отвечает на следующие вопросы:
▪️В каком регионе работать? ▪️Кто главный конкурент?
Эта схема помогает маркетологу самому посмотреть на рынок и облегчает презентацию стратегии руководству или собственникам.
5 шагов по созданию карты потребителей:
1. Анализируем потребителей. Кто ваши главные клиенты? Какая отрасль?
2. Анализируем показатели развития отраслей промышленности по регионам. - данные Росстат, МинЭкономРазвития РФ - программы МинПромТорга РФ - крупные инвестпроекты - тендеры
3. Анализируем конкурентов по регионам.
4. Соотносим пункты 2 и 3.
5. Выбираем целевую нишу: отрасль, регион. Понимаем, с кем и как мы будем конкурировать.
"There is a significant risk of insider threat or hacking of Telegram systems that could expose all of these chats to the Russian government," said Eva Galperin with the Electronic Frontier Foundation, which has called for Telegram to improve its privacy practices. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. The news also helped traders look past another report showing decades-high inflation and shake off some of the volatility from recent sessions. The Bureau of Labor Statistics' February Consumer Price Index (CPI) this week showed another surge in prices even before Russia escalated its attacks in Ukraine. The headline CPI — soaring 7.9% over last year — underscored the sticky inflationary pressures reverberating across the U.S. economy, with everything from groceries to rents and airline fares getting more expensive for everyday consumers. The message was not authentic, with the real Zelenskiy soon denying the claim on his official Telegram channel, but the incident highlighted a major problem: disinformation quickly spreads unchecked on the encrypted app. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders.
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