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Собрал самые полезные свои посты о теории и практике PR, написанные с момента старта канала в 2021 году. 14 материалов с выжимкой из всего моего опыта в коммуникациях:

Про оценку эффективности PR
Про антикризисное реагирование
Про разработку PR-стратегии
Идеальное определение пиара
Как «оригинальные» написания брендов создают всем проблемы (+ вторая часть)
Когда нужны и не нужны PR-агентства
Про типичный состав жюри на разных премиях
Как получить работу мечты в PR
Нюансы коллабораций в пиаре
Вредные советы PR-директору по коммуникации с сотрудниками
Пять советов, как выиграть PR-премию
Как пиарщику самому стать спикером для СМИ
Почему пиарщикам не стоит приукрашивать свою должность

Бонус: история появления языкового уродца «пяр»

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That hurt tech stocks. For the past few weeks, the 10-year yield has traded between 1.72% and 2%, as traders moved into the bond for safety when Russia headlines were ugly—and out of it when headlines improved. Now, the yield is touching its pandemic-era high. If the yield breaks above that level, that could signal that it’s on a sustainable path higher. Higher long-dated bond yields make future profits less valuable—and many tech companies are valued on the basis of profits forecast for many years in the future. Telegram does offer end-to-end encrypted communications through Secret Chats, but this is not the default setting. Standard conversations use the MTProto method, enabling server-client encryption but with them stored on the server for ease-of-access. This makes using Telegram across multiple devices simple, but also means that the regular Telegram chats you’re having with folks are not as secure as you may believe. NEWS Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. Following this, Sebi, in an order passed in January 2022, established that the administrators of a Telegram channel having a large subscriber base enticed the subscribers to act upon recommendations that were circulated by those administrators on the channel, leading to significant price and volume impact in various scrips.
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