Самый нелепый казус с Супербоула. Pringles и пиццерия Little Caesars сняли ОЧЕНЬ похожие ролики по задумке — оба бренда обыграли персонажей со своих логотипов. Pringles сняли видео с летающими усами, а Little Caesars с летающими бровями.
Pringles потратили на ролик $8 млн, а Little Caesars — $16 млн.
Когда конкуренты заказали рекламу у одного агентства 😧
Самый нелепый казус с Супербоула. Pringles и пиццерия Little Caesars сняли ОЧЕНЬ похожие ролики по задумке — оба бренда обыграли персонажей со своих логотипов. Pringles сняли видео с летающими усами, а Little Caesars с летающими бровями.
Pringles потратили на ролик $8 млн, а Little Caesars — $16 млн.
Когда конкуренты заказали рекламу у одного агентства 😧
The channel appears to be part of the broader information war that has developed following Russia's invasion of Ukraine. The Kremlin has paid Russian TikTok influencers to push propaganda, according to a Vice News investigation, while ProPublica found that fake Russian fact check videos had been viewed over a million times on Telegram. False news often spreads via public groups, or chats, with potentially fatal effects. The Russian invasion of Ukraine has been a driving force in markets for the past few weeks. In addition, Telegram now supports the use of third-party streaming tools like OBS Studio and XSplit to broadcast live video, allowing users to add overlays and multi-screen layouts for a more professional look. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders.
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