Самый нелепый казус с Супербоула. Pringles и пиццерия Little Caesars сняли ОЧЕНЬ похожие ролики по задумке — оба бренда обыграли персонажей со своих логотипов. Pringles сняли видео с летающими усами, а Little Caesars с летающими бровями.
Pringles потратили на ролик $8 млн, а Little Caesars — $16 млн.
Когда конкуренты заказали рекламу у одного агентства 😧
Самый нелепый казус с Супербоула. Pringles и пиццерия Little Caesars сняли ОЧЕНЬ похожие ролики по задумке — оба бренда обыграли персонажей со своих логотипов. Pringles сняли видео с летающими усами, а Little Caesars с летающими бровями.
Pringles потратили на ролик $8 млн, а Little Caesars — $16 млн.
Когда конкуренты заказали рекламу у одного агентства 😧
"And that set off kind of a battle royale for control of the platform that Durov eventually lost," said Nathalie Maréchal of the Washington advocacy group Ranking Digital Rights. Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. Unlike Silicon Valley giants such as Facebook and Twitter, which run very public anti-disinformation programs, Brooking said: "Telegram is famously lax or absent in its content moderation policy." These entities are reportedly operating nine Telegram channels with more than five million subscribers to whom they were making recommendations on selected listed scrips. Such recommendations induced the investors to deal in the said scrips, thereby creating artificial volume and price rise. Elsewhere, version 8.6 of Telegram integrates the in-app camera option into the gallery, while a new navigation bar gives quick access to photos, files, location sharing, and more.
from ru
