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От данных к действию: как мы масштабировали direct-коммуникации в RuStore

В свежем посте на Хабре продакт RuStore Григорий Афонин и PMM Светлана Есенкова делятся, как мы:

❤️ вернули в стор более 1 млн пользователей
📈повысили загрузки приложений и игр на 235%
💬 Запустили более 430 кампаний и охватили 46 млн пользователей

И всё это — благодаря внедрению CDP-платформы Altcraft, кастомной архитектуре и тесной работе с данными.

Читайте и делитесь опытом в комментариях 🤖

🔗 Читать статью

#RuStore_Habr
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От данных к действию: как мы масштабировали direct-коммуникации в RuStore

В свежем посте на Хабре продакт RuStore Григорий Афонин и PMM Светлана Есенкова делятся, как мы:

❤️ вернули в стор более 1 млн пользователей
📈повысили загрузки приложений и игр на 235%
💬 Запустили более 430 кампаний и охватили 46 млн пользователей

И всё это — благодаря внедрению CDP-платформы Altcraft, кастомной архитектуре и тесной работе с данными.

Читайте и делитесь опытом в комментариях 🤖

🔗 Читать статью

#RuStore_Habr

BY RuStore Dev




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Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. "We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon." In 2014, Pavel Durov fled the country after allies of the Kremlin took control of the social networking site most know just as VK. Russia's intelligence agency had asked Durov to turn over the data of anti-Kremlin protesters. Durov refused to do so. These entities are reportedly operating nine Telegram channels with more than five million subscribers to whom they were making recommendations on selected listed scrips. Such recommendations induced the investors to deal in the said scrips, thereby creating artificial volume and price rise. In this regard, Sebi collaborated with the Telecom Regulatory Authority of India (TRAI) to reduce the vulnerability of the securities market to manipulation through misuse of mass communication medium like bulk SMS.
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