🚀 Бренды в метавселенной безумия: стоит ли выходить в метавёрс
С начала 2020-х годов концепция метавселенных стала востребована среди крупных брендов. Попытки реализовать достоверную и гиперреалистичную виртуальную реальность предпринимали Meta* и другие технологические гиганты. Однако за всплеском популярности последовал спад. В посте рассказываем, жива ли эта идея и есть ли смысл продвигать бренды в метавселенной.
🚀 Бренды в метавселенной безумия: стоит ли выходить в метавёрс
С начала 2020-х годов концепция метавселенных стала востребована среди крупных брендов. Попытки реализовать достоверную и гиперреалистичную виртуальную реальность предпринимали Meta* и другие технологические гиганты. Однако за всплеском популярности последовал спад. В посте рассказываем, жива ли эта идея и есть ли смысл продвигать бренды в метавселенной.
Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.” The Security Service of Ukraine said in a tweet that it was able to effectively target Russian convoys near Kyiv because of messages sent to an official Telegram bot account called "STOP Russian War." This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children. In a message on his Telegram channel recently recounting the episode, Durov wrote: "I lost my company and my home, but would do it again – without hesitation." The S&P 500 fell 1.3% to 4,204.36, and the Dow Jones Industrial Average was down 0.7% to 32,943.33. The Dow posted a fifth straight weekly loss — its longest losing streak since 2019. The Nasdaq Composite tumbled 2.2% to 12,843.81. Though all three indexes opened in the green, stocks took a turn after a new report showed U.S. consumer sentiment deteriorated more than expected in early March as consumers' inflation expectations soared to the highest since 1981.
from us
