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#Артем Обречен на успех.

Имею ввиду один рекламный ход, который Nike сделали для двух разных коллабов с кроссовками: Air Jordan с модным брендом Solebox и Air Max с рэпером Lil Yachty.

В обоих случаях ярко забрендировали бетономешалку. А коммуникацию и дизайн закрепили на отсылках к цементу.

Кажется, беспроигрышный вариант даже на этапе идеи.



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#Артем Обречен на успех.

Имею ввиду один рекламный ход, который Nike сделали для двух разных коллабов с кроссовками: Air Jordan с модным брендом Solebox и Air Max с рэпером Lil Yachty.

В обоих случаях ярко забрендировали бетономешалку. А коммуникацию и дизайн закрепили на отсылках к цементу.

Кажется, беспроигрышный вариант даже на этапе идеи.

BY Русский маркетинг







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"We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon." As the war in Ukraine rages, the messaging app Telegram has emerged as the go-to place for unfiltered live war updates for both Ukrainian refugees and increasingly isolated Russians alike. Elsewhere, version 8.6 of Telegram integrates the in-app camera option into the gallery, while a new navigation bar gives quick access to photos, files, location sharing, and more. In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government. Messages are not fully encrypted by default. That means the company could, in theory, access the content of the messages, or be forced to hand over the data at the request of a government.
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