💬💬Рынок инфлюенс–маркетинга достиг рекордных объёмов. Эксперты прогнозируют рост и в этом году, — Деловой Петербург.
По данным Ассоциации блогеров и агентств (АБА), объём российского рынка инфлюенс–маркетинга по итогам 2024 года вырос на 37% и достиг 42 млрд рублей. Это превзошло планируемые показатели на 4–5%. По оценкам экспертов, драйверами роста рынка стали Telegram и "ВКонтакте". @spb_vorchun
💬💬Рынок инфлюенс–маркетинга достиг рекордных объёмов. Эксперты прогнозируют рост и в этом году, — Деловой Петербург.
По данным Ассоциации блогеров и агентств (АБА), объём российского рынка инфлюенс–маркетинга по итогам 2024 года вырос на 37% и достиг 42 млрд рублей. Это превзошло планируемые показатели на 4–5%. По оценкам экспертов, драйверами роста рынка стали Telegram и "ВКонтакте". @spb_vorchun
BY Петербургский Ворчун
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So, uh, whenever I hear about Telegram, it’s always in relation to something bad. What gives? This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children. It is unclear who runs the account, although Russia's official Ministry of Foreign Affairs Twitter account promoted the Telegram channel on Saturday and claimed it was operated by "a group of experts & journalists." Update March 8, 2022: EFF has clarified that Channels and Groups are not fully encrypted, end-to-end, updated our post to link to Telegram’s FAQ for Cloud and Secret chats, updated to clarify that auto-delete is available for group and channel admins, and added some additional links. Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform.
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