💬💬Рынок инфлюенс–маркетинга достиг рекордных объёмов. Эксперты прогнозируют рост и в этом году, — Деловой Петербург.
По данным Ассоциации блогеров и агентств (АБА), объём российского рынка инфлюенс–маркетинга по итогам 2024 года вырос на 37% и достиг 42 млрд рублей. Это превзошло планируемые показатели на 4–5%. По оценкам экспертов, драйверами роста рынка стали Telegram и "ВКонтакте". @spb_vorchun
💬💬Рынок инфлюенс–маркетинга достиг рекордных объёмов. Эксперты прогнозируют рост и в этом году, — Деловой Петербург.
По данным Ассоциации блогеров и агентств (АБА), объём российского рынка инфлюенс–маркетинга по итогам 2024 года вырос на 37% и достиг 42 млрд рублей. Это превзошло планируемые показатели на 4–5%. По оценкам экспертов, драйверами роста рынка стали Telegram и "ВКонтакте". @spb_vorchun
BY Петербургский Ворчун
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Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK. Meanwhile, a completely redesigned attachment menu appears when sending multiple photos or vides. Users can tap "X selected" (X being the number of items) at the top of the panel to preview how the album will look in the chat when it's sent, as well as rearrange or remove selected media. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. Artem Kliuchnikov and his family fled Ukraine just days before the Russian invasion. Russian President Vladimir Putin launched Russia's invasion of Ukraine in the early-morning hours of February 24, targeting several key cities with military strikes.
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