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Как оказалось, локализованный ребрендинг приводит к росту продаж!

Интересно также было бы посмотреть на другие бренды Добрый-Кола vs Coca-Cola, например.

Подробности в аналитическом материале от Альфы (https://www.group-telegram.com/AlfaBank/1779)

BY Доктор отраслевых наук




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READ MORE 'Wild West' "There are several million Russians who can lift their head up from propaganda and try to look for other sources, and I'd say that most look for it on Telegram," he said. In addition, Telegram's architecture limits the ability to slow the spread of false information: the lack of a central public feed, and the fact that comments are easily disabled in channels, reduce the space for public pushback. The last couple days have exemplified that uncertainty. On Thursday, news emerged that talks in Turkey between the Russia and Ukraine yielded no positive result. But on Friday, Reuters reported that Russian President Vladimir Putin said there had been some “positive shifts” in talks between the two sides.
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