В сети после неудачного ребрендинга показали якобы резюме директора по маркетингу Jaguar. Результат убил:
• Bud Light (грустную историю об их провале мы уже с вами знаем). • NBCUniversal. Там он провел ребрендинг SciFi Channel —> SyFy (что на сленге означает сифилис). После ребрендинга канал потерял аудиторию и уронил показатели. • Microsoft. Помог запустить Clippy, которого признали самой раздражающей функцией (скрепка). • Coca-Cola. В это время компания запустила кампанию New Coke с новым составом. Кола потеряла кучу денег и вернула старую формулу через 77 дней.
В сети после неудачного ребрендинга показали якобы резюме директора по маркетингу Jaguar. Результат убил:
• Bud Light (грустную историю об их провале мы уже с вами знаем). • NBCUniversal. Там он провел ребрендинг SciFi Channel —> SyFy (что на сленге означает сифилис). После ребрендинга канал потерял аудиторию и уронил показатели. • Microsoft. Помог запустить Clippy, которого признали самой раздражающей функцией (скрепка). • Coca-Cola. В это время компания запустила кампанию New Coke с новым составом. Кола потеряла кучу денег и вернула старую формулу через 77 дней.
Anastasia Vlasova/Getty Images "Markets were cheering this economic recovery and return to strong economic growth, but the cheers will turn to tears if the inflation outbreak pushes businesses and consumers to the brink of recession," he added. Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments.
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