Профессор маркетинга Леонард Берри провел исследование 14 сервисных компаний-долгожителей, сохраняющих позиции на рынке 30 лет и более. Он выделил девять основных правил, соблюдение которых поможет создать сервис, способный заставить клиентов почувствовать себя счастливыми, а сотрудников быть чуткими и по-настоящему заинтересованными в том, чтобы сделать для клиентов все возможное.
Профессор маркетинга Леонард Берри провел исследование 14 сервисных компаний-долгожителей, сохраняющих позиции на рынке 30 лет и более. Он выделил девять основных правил, соблюдение которых поможет создать сервис, способный заставить клиентов почувствовать себя счастливыми, а сотрудников быть чуткими и по-настоящему заинтересованными в том, чтобы сделать для клиентов все возможное.
"The inflation fire was already hot and now with war-driven inflation added to the mix, it will grow even hotter, setting off a scramble by the world’s central banks to pull back their stimulus earlier than expected," Chris Rupkey, chief economist at FWDBONDS, wrote in an email. "A spike in inflation rates has preceded economic recessions historically and this time prices have soared to levels that once again pose a threat to growth." "Like the bombing of the maternity ward in Mariupol," he said, "Even before it hits the news, you see the videos on the Telegram channels." For example, WhatsApp restricted the number of times a user could forward something, and developed automated systems that detect and flag objectionable content. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. Oleksandra Matviichuk, a Kyiv-based lawyer and head of the Center for Civil Liberties, called Durov’s position "very weak," and urged concrete improvements.
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