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Как оказалось, локализованный ребрендинг приводит к росту продаж!

Интересно также было бы посмотреть на другие бренды Добрый-Кола vs Coca-Cola, например.

Подробности в аналитическом материале от Альфы (https://www.group-telegram.com/AlfaBank/1779)

BY Доктор отраслевых наук




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In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government. Stocks dropped on Friday afternoon, as gains made earlier in the day on hopes for diplomatic progress between Russia and Ukraine turned to losses. Technology stocks were hit particularly hard by higher bond yields. Crude oil prices edged higher after tumbling on Thursday, when U.S. West Texas intermediate slid back below $110 per barrel after topping as much as $130 a barrel in recent sessions. Still, gas prices at the pump rose to fresh highs. Anastasia Vlasova/Getty Images
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