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🥪 Сеть ресторанов быстрого обслуживания Subway провела ребрендинг в России и сменила название на Subjoy.

Изначально франчайзи собирались выбрать имя Subboy, но это вызвало бурю насмешек в западных соцсетях: англоязычные пользователи напомнили, что в БДСМ-сленге "subboy" означает "послушного мальчика". Мемы и шутки разлетелись так быстро, что ребрендинг пришлось срочно переписать.



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🥪 Сеть ресторанов быстрого обслуживания Subway провела ребрендинг в России и сменила название на Subjoy.

Изначально франчайзи собирались выбрать имя Subboy, но это вызвало бурю насмешек в западных соцсетях: англоязычные пользователи напомнили, что в БДСМ-сленге "subboy" означает "послушного мальчика". Мемы и шутки разлетелись так быстро, что ребрендинг пришлось срочно переписать.

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