Про коллаборации и способы продвижения для ритейла. Как потребитель всегда запоминаю вот такой формат - заказываешь кофе, а к нему в подарок крем для рук и бонус для посещения магазина L`Occitan.
Было бы интересно узнать эффективность, конечно.
Подписаться, чтобы читать все посты Mall tales первым 😎
Про коллаборации и способы продвижения для ритейла. Как потребитель всегда запоминаю вот такой формат - заказываешь кофе, а к нему в подарок крем для рук и бонус для посещения магазина L`Occitan.
Было бы интересно узнать эффективность, конечно.
Подписаться, чтобы читать все посты Mall tales первым 😎
What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences. Official government accounts have also spread fake fact checks. An official Twitter account for the Russia diplomatic mission in Geneva shared a fake debunking video claiming without evidence that "Western and Ukrainian media are creating thousands of fake news on Russia every day." The video, which has amassed almost 30,000 views, offered a "how-to" spot misinformation. Perpetrators of these scams will create a public group on Telegram to promote these investment packages that are usually accompanied by fake testimonies and sometimes advertised as being Shariah-compliant. Interested investors will be asked to directly message the representatives to begin investing in the various investment packages offered. Anastasia Vlasova/Getty Images
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